Herbalife - Global Packaging & Design
From Fragmentation to Global Consistency. Herbalife’s packaging had long lacked a unified narrative, resulting in inconsistent design and mixed messaging worldwide. As creative priduct lead, I oversaw the development of a global packaging system that aligned with the brand’s newly defined story, vision, and values. The result: cohesive, impactful design that delivers clarity, consistency, and recognition across markets.
New Products
In 2023 / 2024, Herbalife launched new products that fully embraced Herbalife’s updated global design system—bringing fresh clarity and consistency to the brand. At the same time, I oversaw solutions to unify these innovations with legacy packaging, ensuring a seamless transition across the portfolio. This balance of evolution and continuity reinforced Herbalife’s story, creating a cohesive and recognizable presence worldwide.
